Advertisment Costs

Labels broadcast there artists in which ever means possible, the main form of advertising has now switched. The most common form is now internet advertising using the likes of google.com. Youtuibe and social networking sites such as Facebook and Myspace. However there are still the usual forms such as television, radio, and film adverts.

Social networks do of course have official advertising options available for advertisers. The most usual form is banner advertising, where the cost can range from £1 to £20 per thousand impressions depending on the level of targeting.

Facebook has advertising throughout their website and have introduced a pay per click advertising programme. It does tend to cost a minimum of 20p per click, but there are also general awareness effects to also factor in.

I requested quotes for advertisement on NME radio and 4music channel for the band on these websites: http://www.radioadvertisingcosts.co.uk/ http://www.tvadvertisingcosts.co.uk/

I instantly recieved emails back:
Dear Jack,
Thanks for contacting us and requesting the TV advertising costs for 4Music.
To provide you with the most accurate quote, we need you to confirm the planned length of your TV commercial 10,20,30,40,50 or 60 seconds. The month(s) in which you would like to advertise and whether you would like to run a light-weight, medium-weight or heavy-weight campaign, any other requirements such as daytime or peak only will also effect the price.
If you would prefer to discuss the details and best strategy over the phone or in person please call me on 0844 656 0943

Kindest regards,
David Yorath

Managing Director
Guerillascope
364-366 Fulham Road
London SW10 9UU

Dear Jack Long
Thanks for requesting the latest advertising costs for NME Radio  one of our experienced radio buyers will be in touch with you shortly to provide you with the latest availability, costs and advertising options.
You may be interested to know that the average listening figures for NME Radio are estimated at 3,554.

If you would like to discuss a booking please call us on 0844 656 0857 , we can also help you with production of your radio commercial.

Best regards,
Radio Sales Team
Guerillascope
364-366 Fulham Road
London SW10 9UU


Unfortunately NMEradio never contacted me with a quote and when I replied to 4music requesting a light-wieght campaign, lasting 20 seconds during peak time in July 2011 they never emailed back.

I later went on to find out for a cost of £1500 you could have a one or two week campaign lasting 3 hours of 20 second slots for advertisement, depending on the radio station.

I did further research into advertising on the television for £5000 you are able to aquire a light-weight campaign of 3 hours worth of 20 second shots on peak time slot. This is based on the ITV channels such as ITV1, ITV2, ITV3 and ITV4.