Magazine Advert

Digipak Draft

Digipak Draft

Advertisment Costs

Labels broadcast there artists in which ever means possible, the main form of advertising has now switched. The most common form is now internet advertising using the likes of google.com. Youtuibe and social networking sites such as Facebook and Myspace. However there are still the usual forms such as television, radio, and film adverts.

Social networks do of course have official advertising options available for advertisers. The most usual form is banner advertising, where the cost can range from £1 to £20 per thousand impressions depending on the level of targeting.

Facebook has advertising throughout their website and have introduced a pay per click advertising programme. It does tend to cost a minimum of 20p per click, but there are also general awareness effects to also factor in.

I requested quotes for advertisement on NME radio and 4music channel for the band on these websites: http://www.radioadvertisingcosts.co.uk/ http://www.tvadvertisingcosts.co.uk/

I instantly recieved emails back:
Dear Jack,
Thanks for contacting us and requesting the TV advertising costs for 4Music.
To provide you with the most accurate quote, we need you to confirm the planned length of your TV commercial 10,20,30,40,50 or 60 seconds. The month(s) in which you would like to advertise and whether you would like to run a light-weight, medium-weight or heavy-weight campaign, any other requirements such as daytime or peak only will also effect the price.
If you would prefer to discuss the details and best strategy over the phone or in person please call me on 0844 656 0943

Kindest regards,
David Yorath

Managing Director
Guerillascope
364-366 Fulham Road
London SW10 9UU

Dear Jack Long
Thanks for requesting the latest advertising costs for NME Radio  one of our experienced radio buyers will be in touch with you shortly to provide you with the latest availability, costs and advertising options.
You may be interested to know that the average listening figures for NME Radio are estimated at 3,554.

If you would like to discuss a booking please call us on 0844 656 0857 , we can also help you with production of your radio commercial.

Best regards,
Radio Sales Team
Guerillascope
364-366 Fulham Road
London SW10 9UU


Unfortunately NMEradio never contacted me with a quote and when I replied to 4music requesting a light-wieght campaign, lasting 20 seconds during peak time in July 2011 they never emailed back.

I later went on to find out for a cost of £1500 you could have a one or two week campaign lasting 3 hours of 20 second slots for advertisement, depending on the radio station.

I did further research into advertising on the television for £5000 you are able to aquire a light-weight campaign of 3 hours worth of 20 second shots on peak time slot. This is based on the ITV channels such as ITV1, ITV2, ITV3 and ITV4. 

Music Video and Band Questionnaire Results

Questionnaire results and analysis

Ancilary Task - CD Cover Draft

Music Video and Band Questionnaire Analysis

As in the previous questoinnaire i made sure there was no mid-way answers only yes and no. We asked the same 20 people we asked on the previous questionnaire. 15 of the 20 people had heard of A-Ha which wasnt surprising but all 20 people had heard of the song "Take on me" which shows the song is bigger than the band. Many people then said they know the song through TV adverts etc. The high majority (18/20) enjoyed the song and said it had a catchy tune. I asked if they had seen the video in which only half replied yes. I then showed the other half the video so they were able to answer the next question. I asked what their thoughts on the video were, in which i got numerous respoonses. Including: Original, interesting, outdated, confusing, fun, entertaining, good story line etc. When I asked the 20 people if they would be interested in seeing a remake of the video all of them replied yes, which shows that the original video may now be quite outdated in the world of 2010. In response to the final question "Any ideas for the video?" the main responses was for a love scene video like the original. This questionnaire has been very helpful  as it shows how we can adapt our video from the first one and make our video the best it can possibly be.

Music Video and Band Questionaire A-Ha

Are you familiar with the band A-ha?

• Yes


• No

Do you know the song "Take on Me"?

• Yes


• No

Do you enjoy the song?

• Yes


• No

Have you seen the video?

• Yes


• No

What are your thoughts?

____________________________________________________________

Would you like to see a remake of this video?

• Yes


• No

What would your ideas be for the video?

___________________________________________________________

Digipak Template

In order to make our digipak for the CD, we've downloaded a template on which to model it:

Audience Research Analysis

20 people were asked to fill out our questionaire, I specifically asked yes and no questions due to if there is a mid way point the mind automatically gos for that answer. 11 were male and 9 were female. This could possibly give a scoped view to the results. All of the people were aged between 15-20 years old. Only 1 person out of the whole 20 doesnt listen to music often, this makes it better for our results as they will have an extensive view and knowledge on music and videos. 15 out of the 20 people were familiar with 80's synthpop which is helpful as this is the genre ini which we wish to make a video. How they acquire music is abit more spread out, each section has roughly the same amount, this is good as we can do a CD pack and a magazine advert ancillary task as this attracts to all customers. The vast majority, 17/20, have all watched a music channel ranging from Viva, TMF, Q and Kerrang, this is helpful as we know which are the most popular to post our video on. The majority of the the people would like a performance and narrative video, this is pleasing as these are often the most entertainable videos to watch and produce. Also we are going to make a video which fits in with the lyrics of the song. This questionaire has been very helpful into the production and organisation of our music video.

Genre Mood Board